Privacy Notice My Horsez

Last updated: 1 December 2025

This Privacy Notice explains how we, Lirio Games B.V., acting as My Horsez, domiciled at Lange Amerikaweg 55, 7332 BP Apeldoorn and registered with the Dutch Chamber of Commerce under registration number 96985933 (“My Horsez” or “we”) collect and process your personal data when interacting with our website [https://www.myhorsez.com/] and/or using our mobile app (collectively: the “Services”). This Notice also informs you about how we protect your personal data and the rights and options you have to control your data.

Please read this notice carefully and regularly consult it when using our Services, as it may be necessary for us to amend this notice from time to time. We aim to update you in the event we make substantive changes to the way we process your personal data, for example by providing a notice in our Services or sending you a notification via email.

 

1. What types of personal data do we collect and process?

By “personal data” in this privacy notice, we mean all data that can be directly or indirectly traced back to you as an individual. Depending on how you use our Services, we collect and process data that you ask us to process or data that we collect through other means. Please note that there may be third parties that also collect your personal data, such as third-party app store providers you may use to access our Services. We are not responsible for this data collection and refer you to such respective third-party privacy notices for information on how such third parties collect, process and share your personal data.

When interacting with our Services, we collect and process the following categories of personal data:

• Contact Data you provide to us when registering an account with us, contact our customer service, moderation service and/or register for our newsletter(s) or marketing communication, such as your first name, your email address and your country of residence.
• Account Data you provide when registering an account with us, such as your username, password and date of birth.
• Technical Data, such as your IP address, device and network connection information, device type and settings, browser type, operating system, logging information (such as log in attempts, error messages, IP address and troubleshooting data) and other information provided by your system. This is data we collect automatically when you interact with our Services.
  Note: Some of this Technical Data is collected through cookies. We refer to Section 8 for more information on our cookie use.
• Analytical Data, such as your interaction with our Services, including which pages or features you use, click behavior, and other usage statistics.
• In-game Transaction Data, which is data we collect from you and third parties when you process purchases through our Services, such as the items you have bought, your account ID and date and time stamps.
• In-game Social Data with respect to communications and interactions with other users of our Services, such as your social connections and communications on our Services.
• Other personal data you may share with us, such as your gender, data concerning your interactions with our customer support or moderation services.

 

2. Why we process your Personal Data?

Purpose of processing	Categories of personal data	Corresponding legal basis
Providing you with our Services	Contact Data Account Data Technical Data In-game Social Data	This is necessary for us to fulfill our contract with you when you if you wish to access our Services
Creating and managing your account	Contact Data Account Data Technical Data Other personal data (optional)	This is necessary for us to fulfil our contract with you to create and manage your account. Any optional account data provided by you is collected on the basis of your explicit consent, which may at all times be withdrawn.
Processing and managing your in-game purchases, payments and entitlements	Contact Data Account Data Transaction Data	This is necessary for us to fulfil our contract with you when you purchase items in-game.
Developing and improving our Services	Account Data Technical Data Analytical Data In-game social Data	It is our legitimate business interest to develop, analyse and optimize the delivery of our Services (including by understanding how you use the Services) and to develop new services or products
Customer support / Moderation	Contact Data Account Data Other Personal Data	It is our legitimate business interest to provide customer support to you
Marketing communications and promotion of our Services	Contact Data	It is our legitimate business interest to market and promote our Services. If and where required by applicable law, we will ask your explicit consent for processing this data, which may at all times be withdrawn.

 

3. Do we process personal data of minors?

Our Services are only available to individuals aged 13 or older. We do not knowingly collect or process personal data within our Services from minors aged below 13. If we learn we have collected or received personal data from anyone under the age of 13, we will delete such data unless we have explicit consent from parents or legal guardians to process such data. Please contact us if you believe we might have collected or received data from minors under the age of 13.

 

4. Who do we share personal data with?

Where relevant and necessary, we share your personal data with the following third parties:

• Our third-party service providers for providing the Services, such as our website and hosting providers, backup services, application monitoring and error tracking services and feature management platforms (e.g. for controlled rollouts).
• Our third-party payment service providers for executing payments within our Services.
• Other parties with whom you choose to share your personal data with, depending on how you use our Services. For instance, social media platforms or other platforms.
• Public authorities, justice and law enforcement, fiscal authorities and other authorities assigned with investigative powers or public authority, to the extent we are legally required or have legitimate interests to do so.
• With professional advisors, investigators, or credit reference agencies to the extent we are legally required or have legitimate interests to establish, exercise or defend our legal rights, or prevent or detect crime and fraud.

We do not sell or share identifiers, internet or similar network or activity data with our third-party marketing partners, nor do we “sell” or “share” the personal information of known minors.

 

5. International transfer of your personal data

We try to process your data within the European Economic Area (EEA) as much as possible. Sometimes it is necessary to transfer your data outside the EEA to a country which does not provide the same level of data protection, for example if one of our third-party service providers is located outside of Europe. When we transfer your data outside the EEA, we ensure that this is done in accordance with applicable data protection laws and that the protection of your data is adequately safeguarded, for example by ensuring we have agreements in place based on the EU standard contractual clauses for international transfer of personal data. If you would like to receive more information on the safeguards taken, please contact us via info@myhorsez.com

 

6. The storage and security of personal data

We have taken appropriate technical measures to as much as reasonably can be expected secure your personal data against loss or other forms of unlawful processing. These measures ensure a security level that is appropriate to the data we process and the industry we’re operating in. These security measures include regular software updates to our server (for example security and firewalls updates), encrypted storage of your passwords on our servers and an SSL connection to encrypt website traffic. Please note, however, that due to the nature of our Services, we cannot guarantee that your personal data will at all times be protected, secured or available.

 

7. Retention period of your personal data

We do not process or store your personal data longer than necessary for the purpose for which it was received. As a general rule, we will retain your personal data for the duration of your interaction with our Services (meaning until you terminate your user account), unless a shorter retention period is required under applicable laws. After termination of your account, we will retain some of your personal data for an additional period of maximum 3 years, unless you explicitly instruct us to delete all your personal data sooner. PLEASE NOTE that once you have instructed us to delete your personal data, all your account history data will be lost and you will no longer be able to retrieve your account after 60 days following such request.

We will anonymize your personal data after deletion of your account and your request to delete your personal data. Such anonymization process is irreversible after 60 days. We may keep some of your personal data even after a deletion request if we have a legal basis to do so. For example, we can retain your personal data for the period of time that enables us to:

• fulfil our legal obligations, including legal retention periods;
• initiate, investigate or defend against legal claims;
• address your questions, requests or complaints; and
• keep our records for analysis and audit purposes.

 

8. Cookies

To ensure the best possible functioning of our Service, cookies are used. A cookie is a small file sent by our website or mobile app and placed on device(s).

Session cookies
To store your login session, a session cookie is placed. With the help of this cookie, we store data and preferences during the period you visit our website (the session). This cookie ensures that we know if you are logged in and which account you are logged into. This cookie is deleted at the end of your session.

Analytical cookies
In order to understand how visitors use our website and optimize its usage, we utilize analytical cookies.

Therefore, we place cookies from Google Analytics. Further information regarding Google Analytics' policies can be found here: [https://www.google.nl/intl/nl/policies/privacy/]. For privacy purposes, we have configured Google Analytics to mask the last octet of the IP address. Additionally, data sharing is disabled. Google Analytics cookies are retained for a maximum of 2 years.

Google is located in the United States. Consequently, your data may be transmitted, stored, and processed in the United States. The transfer of this data is based on the EU-US Privacy Shield Framework, ensuring an appropriate level of protection for the processing of personal data.

Marketing cookies
To ensure our advertisements reach the appropriate audience, we employ marketing cookies.

Therefore, we place cookies from Meta and TikTok. Please refer to the Cookie Declaration by Cookiebot below.

Disabling and removing
Would you like to disable or remove cookies? You can do so via the form at the bottom of this page or through your browser settings. Please consult your browser's help function to learn how to do this.

Note: It is possible that, after disabling/removing cookies, certain parts of the website may no longer function/be accessible.

Social media and links
On our website, you may encounter links to external websites. By clicking on a link, you will navigate to a website outside of My Horsez. These external websites may use cookies. We kindly refer you to the cookie or privacy statement of the respective website.

 

9. Your rights

We respect the rights granted to you under applicable data protection laws. Depending on your location and such applicable laws, these may include the right to access your personal data that we hold about you, to rectify or erase certain personal data, to restrict processing of your personal data, to get an electronic copy of your personal data for purposes of transmitting it to another company, the right to opt out of “sales,” “sharing” for cross-contextual behavioral advertising, or targeted advertising and the right to be free from discrimination relating to the exercise of any of your privacy rights. These rights may be subject to certain limitations or restrictions as allowed or imposed by applicable laws, if this is the case we will let you know in our communications with you.

In addition, where we rely on our legitimate interest to process your personal data, you have the right to object to such processing, wholly or partly, on grounds related to your particular situation and in accordance with the laws applicable to you. For instance, depending on your country this may include a right to opt-out to marketing communications via an opt-out link in the respective marketing message.

Where we rely on your consent to process your personal data, you have the right to withdraw your consent at any time.

You may also have a right to appeal a decision we make relating to requests to exercise your rights under applicable local law. To exercise any of your rights (including your right to appeal), please send an email to info@myhorsez.com or contact our customer support through our ServiceDesk https://www.myhorsez.com/en/ticket/index.

You may also be entitled to lodge a complaint with your local data protection authority. For the Netherlands, this is the Autoriteit Persoonsgegevens.

If we are the data controller, we aim to process your request within 4 weeks. If we are only the data processor, we will refer your request to the data controller, who will then handle your request.

Authorized agents wishing to exercise rights on behalf of an individual may use the submission method noted above. We will honour a request from an authorized agent provided if the agent can provide a written authorization from the individual to the authorized agent to act on their behalf, we are able to verify the individual’s identity and the agent submits proof of authorization.

 

10. Contact Details

You can contact us at the address noted at the start of this Privacy Notice, or by sending an email to info@myhorsez.com. Additionally, you can contact us by contacting our customer ServiceDesk https://www.myhorsez.com/en/ticket/index.

 

11. Changes

We reserve the right to make changes to this privacy notice. The changes will take effect at the announced time of entry into force. We will take reasonable measures to inform you of any material changes to this notice in advance. Please refrain from accessing or using our Services, if you do not agree with the way we process your personal data, as communicated through this notice or any update thereto.